February 09, 2023
Hello February!
Hello everyone x
January, I’m a fan and I’m sad to see you go. Whilst I understand some of the negativity surrounding January, the positives way out weigh the negatives. It’s a great reset month. Not all the hype around New Year, New You etc. Just a great month to take stock and take it easy. A month when nature is in overdrive. Beautiful sunrises. Beautiful sunsets. Frosty picture book mornings and starry skies. Farewell January and thank you!
Hello February! I could not be more excited to launch our first collection of 2023. Those of you who know the brand will know that comfort is at the heart of the everything we make. When you feel comfortable you’ll feel more confident.
When I started the brand my mission statement was “With simplicity comes longevity.” In other words, the lifespan of something simple is longer. For this collection I've gone back to my roots, making simple pieces in beautiful fabrics. Pieces that have real staying power. Pieces that will work hard for you and pieces that you can pair up with your existing wardrobe.
January, I’m a fan and I’m sad to see you go. Whilst I understand some of the negativity surrounding January, the positives way out weigh the negatives. It’s a great reset month. Not all the hype around New Year, New You etc. Just a great month to take stock and take it easy. A month when nature is in overdrive. Beautiful sunrises. Beautiful sunsets. Frosty picture book mornings and starry skies. Farewell January and thank you!
Hello February! I could not be more excited to launch our first collection of 2023. Those of you who know the brand will know that comfort is at the heart of the everything we make. When you feel comfortable you’ll feel more confident.
When I started the brand my mission statement was “With simplicity comes longevity.” In other words, the lifespan of something simple is longer. For this collection I've gone back to my roots, making simple pieces in beautiful fabrics. Pieces that have real staying power. Pieces that will work hard for you and pieces that you can pair up with your existing wardrobe.
I’m passionate about knitwear and I wear knit all year round. We have developed a knit composition that is lightweight, super-soft and cosy. Relaxed fits that allow you to layer - essential for transitioning into Spring and British Summer nights.
Maybe the piece I’m most excited about is a pant I’ve named the “Magic” pant. Magic because it’s ridiculously flattering and one I hope you’ll get years of wear from. A true classic.
The Corduroy flair jean is reminiscent of a pair I had in my teens. I lived in them. We’ve recreated them and added a little stretch to ensure optimum comfort and a
few centimetres onto your leg length.
Our Shirting - something we as a brand we take very seriously. Good shirting does not have to cost a fortune. We have sourced beautiful cottons that are sure to stand the test of time.
Two printed Butter crepe dresses that will take you everywhere all year round. Beautiful prints. Both inspired by my growing collection of vintage Saris. Wear alone with a heel for a more formal aesthetic or team up with one of tanks and a trainer for a more laid back, comfortable look.
In a nutshell and with all the modesty in the world, this collection is one where I personally want to wear every piece. I hope you do too.
Enjoy and as always, thank you for your loyalty and support!
