As many of you already know, the ethos behind the brand is to create pieces that are timeless. Pieces that you can reach for again and again. Pieces that you can create different looks from and pieces that work hard for you.
We have learnt a huge amount in our first season and we know the shapes that have worked for our customers and pieces that we know they will like and come back to in the future.
In addition there are a few pieces that will be “constants” i.e. pieces that will always feature. The Shadow Striped T-Shirt for example has been hugely popular with customers coming back to buy in all colours and styles. One testimonial was from a customer who said “finally a layering T that does all a layering T should do. Looks great, so light I don’t’ know I’m wearing it and finally I’m never ever cold”. This piece will be a constant. New colours will feature and for Spring Summer we are launching a shadow stripped tank – again wonderful for layering and perfect either to wear under knitwear or by itself.
The palazzo pant will be a constant. The beauty of the palazzo pant is that it can be worn for all sorts of occasions – it’s a lounge pant, its perfect for yoga and finally it is so elegant it can easily be worn in the evening.
Our Essential White Shirt and the Emily Shirt will be constants. They are classic pieces made from crisp crisp white cotton and both pieces will work very hard for you.
We sold out on our cashmere Boarder Scarves within 3 weeks of launching and have a long and growing waiting list for them. As a result they too will be constants. They are the perfect travel companion and again are super elegant. My mother commented that when she wears hers she feels expensive – what a compliment!!
I will keep you updated on all constants and if there is a piece you’d like to see as a constant please let us know.